Covent Garden, London

Fred Perry

World renowned brand incorporating British youth culture and sportswear

The Fred Perry Laurel has developed into one of the best known and instantly recognisable logos in the fashion world. A tennis player by profession Fred Perry started designing sweatbands and then progressed to sports shirts.

With pressure from streetwear fans Fred Perry has now created an enduring and affectionate relationship between British youth culture and sportswear and is now worn all over the world. The brand has expanded over the years to incorporate a womenswear range and further menswear lines.

The store in Covent Garden is in a prominent position underneath the Royal Opera House and often has interesting, quirky window displays.