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Fred Perry

As Britain’s best tennis player (sorry Tim, sorry Andy), Fred Perry’s successes on the court throughout the thirties have been eclipsed by the famous British fashion brand that bears his name. It’s a legacy that the former world number one would be proud of, as the distinctive laurel logo has become an iconic symbol for the street casual connoisseur. Their 2009 collection comprises a mix of elegant athletic shoes and polos, plus some highly covetable bowling bags. Look out for the limited edition collaborations with artists and designers too, all available at the label’s expansive Covent Garden store.

 

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