Covent Garden, London

February 2nd sees the beginning of the biggest thing to hit the world of flowers since a clever Dutch scientist first created a black tulip. FLOWE, a new online flower service from (RED) offering ethically sourced product, will create a very special flower arrangement on Covent Garden’s East Piazza to celebrate its UK launch. The spectacle itself is reason enough to come along but visitors who say hello on the day will also go away with some beautiful free flowers.

Offering everything from petite arrangements to indulgent bouquets, FLOWE gives all profits from sales to the Global Fund, to help fight AIDS in Africa. As they say, these are the most powerful flowers you will ever buy.

In just three years, (RED) money has helped more than 4 million people in Swaziland, Rwanda, Ghana and Lesotho. To find out more about this unique charity’s work, come to Covent Garden on Tuesday 2nd February or go to www.joinred.com

East Piazza
Tuesday 2nd February