Iconic trainers go on show at Covent Garden's North Hall
If you get a kick out of cool trainers, head to the Covent Garden’s West Piazza to check out the free exhibition, ‘Javari.co.uk presents Sneaking Into Fashion’. It charts the evolution of the sports shoe from functional footwear to fashion statement.
From the 18th to 28th October, the collection offers visitors the opportunity to get up close with the most significant trainers of the past century. It spans key fashion moments and historic sporting achievements from the first heeled trainer, as designed by Vivienne Westwood in the 1980s, to Mo Farah’s 2012 Olympic gold winning Nikes.
Organised by online shoe boutique Javari.co.uk, the carefully curated show will appeal to young and old, trendy and traditional as trainers are such a unifying part of modern life. See Kanye West’s ‘Yeezy’ trainers which fetched $90,000 at auction, Girl Power’s signature footwear courtesy of Mel B’s Buffalo trainer, and a pair of Nike Night Tracks, aka the Studio 54 disco shoes.
Fashionistas will love the more outrageous and current designs on display, including Kobi Levi’s ingenious Chewing Gum heels, the Pierre Hardy POW sneaker from spring/summer 2012 which pays homage to Roy Lichtenstein and pop art, and Be and D’s Big City sneaker, complete with printed high-heel silhouette.
Sneaking Into Fashion is open from 9am to 7pm, from 18th to 28th October in the North Hall of the Covent Garden Market Building. For more information visit www.javari.co.uk
