Casio opens its first London flagship store
Mon – Wed 10:00am– 7:00pm
Thu – Sat 10:00am – 8:00pm
Sun - 10:00am- 6:00pm
5B The Market Building
WC2E 8RA GEO:51.5121,-0.122965
Phone: 020 7836 3545
Japanese electronics giant Casio has just opened a new flagship watch store in Covent Garden’s historic Market Building.
Interiors come courtesy of designers HarrimanSteel who cut their teeth on fit-outs for London Fashion Week and Nike Sportswear. They’ve installed glowing shelves, concrete display cases and embedded iPads. There’s even a timeline charting Casio’s evolution from the launch of the Casiotron watch in 1974 to its ground-breaking credit-card-sized digital cameras in the Noughties.
But the main attraction is Casio’s dazzling array of near-indestructible G-shock watches. Pick out a chunky, sporty classic model in black or slate grey, or opt for a more funky version in a range of eye-catching colours. There’s a Baby-G watch collection for the girls and the store also stocks Exilim cameras and the synthesizer keyboards that have long been synonymous with the Casio brand.